“Inspiring, terrifying. . .Should be required reading across C-suites and boards.”

-David Edelman

Former Chief Marketing Officer, Aetna, Former Lead, McKinsey's Digital Marketing Practice

“Fast Fast, Learn Faster is both inspiring and cautionary. . . a must read for CEO’s, CDO’s, and all data and analytics leaders.”

-Cindi Howson

Chief Data Strategy Officer, ThoughtSpot, Host of The Data Chief podcast

Thomas H. Davenport, Author of Competing on Analytics

“The lessons of this book are delivered in clear language and without technical jargon. I’ve worked with Randy Bean for almost twenty years, and I’ve read a lot of his writing. If you are someone in a business role who has heard about such topics as big data, artificial intelligence, and digitization, and you want to know what all the fuss is about without getting lost in technical detail, you have come to the right place.”

Geoffrey Moore, Author of Crossing the Chasm

“Big Data is indeed crossing the chasm that separates early adopters from the mainstream of enterprise customers.  As Randy Bean makes abundantly clear in Fail Fast, Learn Faster, this crossing is by no means smooth.  Through a wonderful hoard of business anecdotes, he shows over and over again that the challenge of becoming a data-driven business has little to do with the Big Data itself”

Alex Pentland, Author of Social Physics, Toshiba Professor at MIT; Director at MIT Media Lab

“Randy Bean's book Fail Fast, Learn Faster takes the reader past the hype of "big data" and AI to the core business lesson: being data-driven is at its heart the art of basing business decisions on a continual cycle of experiment and assessment.  Randy's excellent book will help the reader understand this simple-sounding idea and helps them take the steps required to create a data-driven organization.”

Andy Palmer, Co-Founder & CEO, TAMR , Investor and Founding Board Member

“In his new book Fail Fast, Learn Faster Randy Bean has delivered a compelling summary of the why, what and how companies must become data driven to compete in the coming decades. Randy's mix of strategic perspective and pragmatic know how is truly unique and clearly articulated in Fail Fast. I consider Randy's new book to be required reading for all of my employees, customers and partners that are working hard to become data driven”.

Dave Edelman, Former Chief Marketing Officer, Aetna, Former Lead, McKinsey's Digital Marketing Practice

"Inspiring, terrifying, but always usefully instructive, Randy Bean even-handedly lays out the indisputable case for why every organization needs a "big data strategy," and what it takes to build and act on it.  Filled with great first-hand examples, "profiles in courage," and learning about what has succeeded and failed, the book is true to its title as it takes you through the tough lessons, worthy risks, and core imperatives of life competing in the big data future.  This is a book that should be required reading across C-suites and boards, because if they don't read it, they will be overrun by those who did."

Cindi Howson, Chief Data Strategy Officer, ThoughtSpot, Host of The Data Chief podcast

“Randy Bean has written the quintessential book for organizations striving to become data-driven. While many books often cover the technology aspects of Big Data and AI, Bean uniquely strikes at the heart of why so few have been able to capitalize on their investments in data: culture and people. Fail Fast, Learn Faster is both inspiring and cautionary, weaving case studies, data, and best practices, making it a must read for CEOs, CDOs, and all data and analytics leaders”.

Allison Sagraves, Global Top 100 Innovators in Data and Analytics, CDO Magazine Global Data Power Women

“Randy Bean is the pre-eminent writer on the modern data revolution. In this book, he explains in straight-talking business terms why data is foundational to success and how to develop a strategy to seize value from data. As Randy shows, you have to take the steps to make the leap, and he gives actionable examples to accelerate your journey”.

Richard Mucci, Former President, Group Business, Lincoln Financial Group, Former Chairman and CEO, New York Life Intl

“In his new book Fail Fast, Learn Faster Randy Bean has delivered a compelling summary of the why, what and how companies must become data driven to compete in the coming decades. Randy's mix of strategic perspective and pragmatic know how is truly unique and clearly articulated in Fail Fast. I consider Randy's new book to be required reading for all of my employees, customers and partners that are working hard to become data driven”.

Cameron F. Kerry, Ann R. & Andrew H. Tisch Distinguished Visiting Fellow, The Brookings Institution

“Randy Bean has been an intimate witness to the explosion of data use in business.  In this lively book, he explores how data has become an essential element of business strategy in the 21st century.”

John Bottega, President, EDM Council, Former Chief Data Officer, CitiGroup, Bank of America

“In Fail Fast, Learn Faster, Randy Bean brings to life the rise of the Chief Data Officer and the importance of data management in today’s economy. The CDO has gone from humble beginnings to a dominant C-suite executive. Randy chronicles this journey in a way that the importance of this role is easy to understand and necessary to appreciate.”

Don Peppers and Martha Rogers, Ph.D., Authors of The One to One Future

“In a whirlwind tour of real-world business cases, Randy Bean gives us an ironclad set of lessons.  If you want to learn fast yourself, then start with this book.”

Douglas Laney, Author of Infonomics

"Among the data and analytics strategists who can capture and articulate the essence and lessons of enterprise initiatives, Randy Bean stands alone. His new book, Fail Fast, Learn Faster, not only gives us sage guidance but also hope for the future of data's preeminence as a corporate asset."